Personal information we collect
When you visit the Website, we automatically collect certain information about your device, including information about your IP address, time zone, web browser and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the items or individual web pages that you view, what website or search terms referred you to the Website, and information about how you inyteract with the Website. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Log files”- track actions occurring on the Website and collect data, including your browser type, referring/exit pages, IP address, data/time stamps and Internet service provider.
- “Cookies” – data files that are placed on your computer or device and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Web beacons”, “tags”, and “pixels” – electronic files used to record information about how you browse the Website.
Additionally when you attempt to make a purchase or you make a purchase through the Website, we collect certain information from you, including your name, shipping address, billing address, phone number, email address and payment information (including credit card numbers and other information related to the other payment types accepted). We refer to this information as “Order Information”.
How do we use your personal information?
We use the Order Information that we collect usually to fulfil any orders places through the Website (including processing your payment information, providing you with invoices and/or order confirmations and arranging for shipping). Furthermore, we use this Order Information to: screen your orders for potential risk or fraud; communicate with you; provide you with information or advertising relating to our items or services when in line with the preferences you have shared with us.
We use the Device Information that we collect generally to optimize and improve our Website (for example to assess the success of our advertising and marketing campaigns and by generating analytics about how our customers interact and browse with the Website) and to help us screen for potential risk and fraud (in particular your IP address).
Sharing your Personal Information
As described above, we share your Personal Information with third parties to help us use your Personal Information. For example, we use Google Analytics to help us understand how our customers use the Website; you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
We may also share your Personal Information to respond to a subpoena, to otherwise protect our rights, to comply with applicable laws and regulations or to search warrant or other lawful request for information we receive.
Do not track
Please note that we do no alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.
We use your Personal Information to provide you with marketing communications or targeted advertisements that we believe may be of interest to you, as described above. For more information about how targeted advertising works you can visit the Network Advertising Initiative’s page.
You can opt out of targeted advertising by using the links below:
Furthermore, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ .
You have the right to ask that your personal information be updated, corrected or deleted and to access Personal Information we hold about you, if you are a European resident. If you would like to exercise this right, please contact us through the contact information below.
Furthermore, if you are a European resident we note that we are processing your information in order to pursue our legitimate business interests listed above or otherwise to fulfil contracts we might have with you (for example if you make an order through the Website). Additionally, please note that your information will be transferred outside of Europe, including the United States and Canada.
We will maintain your Order Information for our records unless and until you ask us to delete this information when you place an order through the Website.
For more information about our practices, if you would like to make a complaint or if you have questions, please contact us by e-mail at email@example.com